Safett is a Toronto, Canada-based company that will be built around its initial product idea: a visionary smart jacket that will help make biking safer for everyone.
With a clear demand for safer cycling and several firms striving to tackle the problem with various types of airbags and body armor, the industry appears to be wide open because no suitable visibility solutions exist to combat the number of injuries incurred by cyclist riders each year. This gap in the market can be solved with our revolutionary light-up concept; marking huge potential in safety.
Furthermore, the difficulty with the majority of safety equipment is that it is incorporated inside armor. Most bikers do not want to be bothered by having to carry a bulky suit to ride; instead, they prefer to wear a jacket (e.g. style, comfort, convenience)
I am a high school student who is fascinated by the processes of invention and entrepreneurship. To me, they go hand-in-hand. In my experience, the invention process encompasses solving an issue through a new design idea and constantly trying to improve that design. I am an avid biker and noticed concerns regarding safety and crash rates for cyclists: Safett