• Safett
    Red

    Established 2020 / Toronto

  • Safett
    Blue

    Established 2020 / View Project

  • Safett
    Orange

    Established 2020 / View Project

Step 01.

Identifying the Problem For Cyclists.

Bicycles are currently one of the most popular modes of transportation globally. However, bicyclists are hit and killed daily by motorists. The number of preventable deaths from bicycle transportation incidents increased 37% in the last 10 years (National Safety Council). Accidents are caused by a variety of circumstances, including road conditions, weather, speed, distracted driving, and rider visibility.

Step 02.

Developing a Visionary Smart Jacket.

Bicycles are becoming ever-more popular, especially in cities, for commuting, recreation and delivering goods and services. Safett is a bike safety jacket integrated with an open-source app designed to be wearable technology. The product is designed to increase a cyclist’s visibility at night or in low-light conditions, and improve cyclists’ communication with other vehicles and pedestrians.

Step 03.

Testing With Beta Users and Improving The Process Further.

Safett is partnered with 12 local sports retail stores to leave a few products for user testing and feedback.

Safett

Safett is a Toronto, Canada-based company that will be built around its initial product idea: a visionary smart jacket that will help make biking safer for everyone. The Safett jacket features automatically triggered LED turn signals, vibrating directional indicators in the sleeves linked to google maps, temperature control, and safety features.

1,230 Sales

Since Our Inception in January 2020

Services

Responsible Design

Safett is dedicated to providing quality supplies, servies, and equipment to our valued and loyal customers. We make jackets for a lifetime of riding.

Waste Reduction and Recycling

It's not enough to increase safety for bikers—how we make them, how long they last, and what happens at the end of their lives all matter to us.

Climate Action

Measuring and reducing our climate impacts. Consumers in urban areas now choose to ride bicycles as a sustainable means of transportation.

Promote Better Health

Many physicians and health trainers recommend that individuals cycle on a daily basis, which helps to lessen the negative effects of many of the aforementioned medical disorders.